My work in travel has tended to focus on two age groups - those who have yet to start working and those who have retired, the latter representing the most-travelling demographic. This represents something of the appeal of group travel, which for many means lack of independence and the need to rely upon someone else's help - a situation that does not apply to young professionals. Technologically savvy, more inclined to risk, and unwilling to travel with strangers are all good reasons to steer clear of group travel. So why is it so many friends ask, "when are you going to do a tour for us?"
Well, what is the solution? Is there a recipe for group travel that will appeal to young professionals? It's certainly true that at our age we are time-poor but wish to find the best of things in the places that we visit (restaurants, hotels, and sights off the beaten track) that require time and experience to search out. The internet seems like the perfect tool for finding such things, but it is notoriously difficult to find any quality, independent reviews (for free, at least). Just try typing a hotel name into Google, and see the tripe that appears.
So I shall be posting a few titbits here, but not so much that I put myself out of work.
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